A recent survey of college students and recent college graduates conducted by Cisco, concluded that young professionals are looking beyond salary when they enter the workforce. See Cisco news release at: http://www.cisco.com/en/US/solutions/ns341/ns525/ns537/ns705/ns1120/cisco_connected_world_technology_report_chapter2_press_release.pdf
This is good news for companies that are not in a position to offer top salaries to recruit new talent. According to the Cisco study, other factors that heavily influence whether young professionals accept a position with a company – and choose to remain there – include:
- The ability to use social media in the workplace
- Flexibility in choosing mobile devices (iPhone, Blackberry, etc.) to use for work
- Opportunity to work remotely some of the time, accessing work computers from their mobile device or home computer
- Ability to blend business use and personal use of company-issued devices like smartphones, iPad, etc.
Make sure, however, that use of increased flexibility in these areas to recruit and retain employees is still tempered by reasonable policies governing the use of social media and mobile devices.